PhotoPlus Expo: What to Expect

Update 2019: The PhotoPlus 2019 will be during Oct. 24 – Oct. 26, 2019

Location: Javits Convention Center, New York City.

Stay tuned for more detailed 2019 updates.

About the 2017 Edition:

Approximately 20,000 individuals from around the world are expected to attend as the event is designed to cater to photographers of all skill levels and backgrounds. If you’ve never attended the PhotoPlus Expo for yourself, you’re likely questioning what’s so special about the event. The truth is that there are a lot of different reasons to get excited about the 4-day extravaganza.

Related Post: Most Important Photography Events 2019

Why You Should Attend the PhotoPlus Expo

Firstly, there’s the allure that comes with seeing and feeling the latest and greatest the industry has to offer. Established and emerging entities attend in hopes of catching potential the eyes of potential customers.

Free Samples

Most vendors are anxious to give away samples of their product, making the Expo Floor a highlight for anyone that enjoys receiving free goodies.

Mini Courses and Seminars

But gear is far from the only thing 2017’s PhotoPlus Expo has to offer. With plenty of established professionals in attendance, the Expo also offers a variety of mini-courses, seminars, and lectures intended to inspire and educate aspiring image makers.

Offering a more tactical experience than the online tutorials and instruction manuals most photographers are relegated to, working hand in hand with seasoned professionals increases your chances of walking away with a new set of skills.

A Place to Network

Finally, PhotoPlus Expo is a networking opportunity that can’t be beat. For anyone looking to get their foot in the door of the photo industry, this is the place to be. Whether you’re looking to reconnect with past acquaintances, check out emerging talent, or simply meet people that feel as passionate about photography as you do, PhotoPlus has what you’re looking for.

Building your itinerary:

As great as it would be to experience everything PhotoPlus has to offer, it’s simply not possible to accomplish in a window of a few days. Therefore, it’s important to prioritize how you’re going to be spending your time. Here are some of the Expo highlights and what you can expect from each stop.

Palm Springs Photo Festival Portfolio Review

October 25-28, TBT

One of the single most sought after things among serious photographers is thoughtful feedback. Sponsored by FUJIFILM and, you can get a set of fresh eyes to examine your work at the 3rd Annual Palm Springs Photo Festival.

  • Wednesday, October 25th will be an open, non-vetted event open to the public. Any individual seeking out guidance can show up, and for the right price, speak one-on-one with a reviewer. Dozens of critics will be there from all corners of the industry. Some of the participants chosen to oversee the event include art buyers, advertising representatives, book publishers, gallery owners, and editorial workers. No matter what it is that you’re aiming to eventually accomplish with your photography, you can feel confident that someone at the PhotoPlus Expo will be able to point you toward your next step.
  • Thursday, Friday, and Saturday will be more intimate affairs. The event will specifically be catered to select emerging and professional artists looking to fine tune their latest bodies of work. Individuals invited into the smaller review sessions have a bit of an advantage over those attending Wednesday’s public walk in. The primary difference is that photographers coming to sessions between 10/26 and 10/28 have the privilege to choose which of the dozens of reviewers they’ll be speaking with, allowing individuals to cater their specific needs.

There are a few additional  bonuses to checking out the portfolio review. will be offering one-on-one consultations for all registrants interested in boosting their web presence and optimizing their digital presentation. In addition, all participants will be entered into a drawing for one of several cameras, generously provided by FUJIFILM.

A La Carte Educational Seminars

  • October 25, 9:00 am-3:00 pm
  • October 26 & 27, 10:15 am-6:30 pm
  • October 28, 10:15 am-4:00 pm 

One of the greatest draws to the annual PhotoPlus Expo has to be the wide array of educational opportunities that it offers.

Regardless of skill level, there’s almost certainly a seminar offered that will help your growth as an image maker. Some of the courses are dedicated to building technical skills, such as mastering post processing programs like Lightroom or learning how to effectively utilize off camera flash. Others cover topics that are a bit less tangible.

While browsing through the 100+ available seminars, don’t be surprised to find sessions that focus on finances, mindset, and even social media mastery.

  • Wednesday will be specifically dedicated to brand-new one day intensive workshops. If you’re looking for a truly transformative experience, consider attending. If you’re the type that needs to be in constant movement, joining one of the Expo’s “Photo Walks” might be worthwhile. These seminars take students out into the field to develop skills such as portrait making and timelapse photography.

And of course, at PhotoPlus you’ll find plenty of traditionally structured seminars worth checking out. Every course is led by a seasoned professional with years of experience under their belt, so you can feel confident in every piece of information that you receive.

Keynote Speakers

October 26-28, 12:30 pm – 1:30 pm

Between the reviews, lessons, and promotions packed into PhotoPlus, witnessing Expo’s keynote speakers talk about their craft can be one of the most informative and inspirational points of the entire event.

  • Kicking off on ThursdayLatoya Ruby Frazier, Rachel Morrison, Sue Bryce, Barbara Davidson will lead a conversation titled Today’s Women in Photography and Film. As three of the most prominent storytellers in the photographic world, each will go into detail to describe their personal journey and their universal visions for the the future of the medium. For any woman attending the Expo, this motivational lecture on navigating a male dominated field is a must see event.
  • Jamel Shabazz will lead Saturday’s speech on making a difference in the world through photography. A street photographer with 35 years experience, each of his images has a mission driving it. With a desire to inspire harmony near and far in his photographs, Shabazz conveys his eternal optimism though his work. Conceptual artists hoping to send a message in their work would most likely benefit from hearing what this acclaimed artist has to say.
  • Finally, Saturday will conclude with a conversation between entrepreneur Gary Vaynerchuk and CreativeLive founder Chase Jarvis. While photography is above all a creative medium, the mistake most professionals make is not treating their practice like a business. During the Expo’s closing keynote, the creative investors discuss and disect what it takes to make a living from the things that you love.

200+ Exhibitors

October 26-28, all day

PhotoPlus is your one stop spot to check out what’s new with your favorite brands. The complete list of representatives attending the Expo is too extensive to list here. However, we’ve gone through and listed some of the familiar faces you can expect to find out on the main floor:

If you’re in the market to upgrade your gear, it’s definitely worth browsing through the Expo exhibitors. It’s one thing to do research online and read up on reviews and recommendations, but it’s another thing entirely to be able to physically interact with an object before making a purchase.

Before you start perusing the booths, remember to bring a backpack along with you. Nearly every stand has some sort of promotional swag to offer, and there’s no way you’ll be able to fit all of it into pockets and purses.

For a full list of exhibitors, you can check out the booth listings here.

The Annual Lucie Awards

  • October 25, 5:00 pm – 7:00 pm (Technical Awards only)
  • October 29, 7:00 pm (@ Carnegie Hall)

If you find yourself in town a bit early or trail behind once PhotoPlus Expo crowds have died down, it’s definitely worth your while to check out the goings on around this year’s Lucie Awards.

The Lucie Foundation is a nonprofit charity dedicated to honoring the greatest the photography has to offer. With the help of a panel of experts, the foundation rewards nominated innovators with cash prizes and community recognition.

Entirely free to attend, the Third Annual Technical Lucie’s will be held at the Javits Center. The black tie affair will honor large and small companies as well individuals for achievements in camera and lens construction. Even auxiliary accessories and applications are recognized in categories such as “best software plugin” and “best continuous light source”.

If you’re willing to stay an extra day and venture to Carnegie Hall, you can catch the tail end of the Lucie’s for a small entrance fee. Professionals integral to photography production will be honored on Sunday, including curators, magazine editors, and book publishers. There will also be a segment dedicated to the year’s international discoveries and developments.

In addition, Sunday’s main Lucie events will honoring select photographers who have made a lasting difference in their field:

Find out more:

Sadly, we’ve only got a limited amount of space to go over everything happening at PhotoPlus. Doubling the length of this feature would only just begin to cover all that the Expo has to offer.

It’s easy to further research PhotoPlus through their official website, where a PDF schedule is currently available for download. Should you make it out to NYC, don’t forget to download the PhotoPlus Expo app for further guidance.

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