Canon is the largest photography equipment manufacturing company.
Canon makes and sales the most number of camera bodies and lenses than any other manufacturers in the world. Some of their camera systems like the EOS 5D series and the Rebel series are extremely popular among their target group.
Professional cameras like the EOS 1DX are extremely popular among sports and action photographers. They also have one of the largest range of lenses for a proprietary system.
Even though they did not launch the first video-enabled DSLR. Canon also has a very popular point and shoot camera range as well as a mirrorless camera series. Beyond photography products, Canon also makes some of the best photo printers.