Marketing is an umbrella term for a variety of tools, theories, and strategies that are aimed at promoting and selling of products and services offered by businesses and institutions. In terms of photography, marketing assumes critical importance because of the stiff competition in the industry.
Photographers employ a variety of marketing technologies to promote their services. One of the major avenues for marketing seems to be social media.
Social media gives a big boost to all business all-round the globe. Not just photography. The best thing is you don’t always have to spend a lot of money in order to market. Simply tagging your images with your copyright information of or making sure that you get a link back can go a long way to promote your products and services. Simple organic promotion can also give you a sizeable amount of traffic.