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Marketing is an umbrella term for a variety of tools, theories, and strategies that are aimed at promoting and selling of products and services offered by businesses and institutions. In terms of photography, marketing assumes critical importance because of the stiff competition in the industry.

Photographers employ a variety of marketing technologies to promote their services. One of the major avenues for marketing seems to be social media.

Social media gives a big boost to all business all-round the globe. Not just photography. The best thing is you don’t always have to spend a lot of money in order to market. Simply tagging your images with your copyright information of or making sure that you get a link back can go a long way to promote your products and services. Simple organic promotion can also give you a sizeable amount of traffic.

Read our Latest Blog Posts on Marketing in the Photography World

How to Plan a Photoshoot

Whether you're shooting a professional campaign, wedding, or a personal project, knowing how to plan a photoshoot is essential. Being fully prepared...

11 Must Have Business Resources For Photographers

The 11 business resources you need to create, develop and run a successful and professional photography business.
SEO for Photography

Must-Know SEO Tips (for Photographers)

Read our 6 SEO Tips for Photographers that will help you boost your online presence and ultimately sell more of your photos or get more photography gigs.
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Best Photo Portfolio Website Review

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BlueMelon Vs PhotoShelter

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Blogging Photographer Equipment

Blogging for Photographers

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Scott Kelby: Learn from the Best

What We Can Learn from Scott Kelby

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