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Marketing is an umbrella term for a variety of tools, theories, and strategies that are aimed at promoting and selling of products and services offered by businesses and institutions. In terms of photography, marketing assumes critical importance because of the stiff competition in the industry.

Photographers employ a variety of marketing technologies to promote their services. One of the major avenues for marketing seems to be social media.

Social media gives a big boost to all business all-round the globe. Not just photography. The best thing is you don’t always have to spend a lot of money in order to market. Simply tagging your images with your copyright information of or making sure that you get a link back can go a long way to promote your products and services. Simple organic promotion can also give you a sizeable amount of traffic.

Read our Latest Blog Posts on Marketing in the Photography World

SEO for Photography

Must-Know SEO Tips (for Photographers)

Read our 6 SEO Tips for Photographers that will help you boost your online presence and ultimately sell more of your photos or get more photography gigs.
Best Photo Portfolio Websites Reviewed

Best Photo Portfolio Website Review

Every artist needs a place to showcase their work. In the past, photographers had to rely on binders, folders, and leather-bound books to house...
BlueMelon Vs PhotoShelter

BlueMelon vs PhotoShelter

BlueMelon vs PhotoShelter. We compared two great photo hosting, sharing and selling platforms. BlueMelon is easy, customizable & affordable. PhotoShelter works great if you want to sell prints and SEO is important to you.
Blogging Photographer Equipment

Blogging for Photographers

What Drives Photographers to Blog? The word blogging has a different connotation to different people. There are two sperate views when it comes to "blogging...
Scott Kelby: Learn from the Best

What We Can Learn from Scott Kelby

Helpful Photography Tips from a Pro The simplest of ways one can grow as a photographer is by watching what the pros like Scott Kelby...

ConvertKit for Photographers – Simple email Marketing

A review of ConvertKit Why we use it & you should too! ConvertKit for Photographers, Blogger (like us), and Freelancers rocks. If you are a Photographer, Writer or...
How to Start a Photography Business

How to start a Photography Business

A photography business is actually a culmination of two completely different vocations one having absolutely no relation to the other and yet one is...