Probably the only company that is synonymous with medium format camera systems. Hasselblad manufacturers some of the finest and the most expensive professional camera systems in the industry, albeit all of the medium format system.
From the Apollo Moon missions down to shooting models on the ramp, Hasselblad’s cameras have been in widespread use. But they are anything but affordable, with often only the most desperate or the most funded photographers who end up buying them.
One of the recent, more affordable cameras, that have been introduced by Hasselblad is the X1D-50c the 51-megapixel medium format behemoth. Hasselblad’s ‘cheaper’ models have brought back interest in medium format systems in the ‘budget’ segment.